Exactag Blog

The future of marketing attribution: measure all - attribute fair - be holistic - drive application - do it now!

01.07.2021 The five pillars of holistic marketing measurement

What you always wanted to know about attribution..
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World Environment Day

27.05.2021 Planting trees for more climate protection!

Why Exactag, as an attribution service provider, is involved in the World Environment Day campaign.
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Why CMO's need to digitise their Marketing Controlling now

07. 12. 2020
Post revised and updated June 18, 2021 Corona and the Limits of Marketing Controlling

Interview: What are the trending topics around Marketing Attribution?

14. 05. 2019
Jörn Grunert is a MarTech enthusiast and expert in data-driven marketing attribution. For 6 years, he has been Managing Director at Exactag and is responsible for the strategic orientation of the[...]

4 tips how marketers can keep pace with growing technological innovations

07. 05. 2019
The level of innovation in the technology sector is constantly rising and presents a lot of new challenges to many companies. It is becoming increasingly difficult for marketing managers to keep up[...]

This is how travel brands benefit from marketing attribution

16. 04. 2019
Bookings via traditional travel agencies are declining nowadays. More and more consumers book their holidays online. The internet offers travelers far more opportunities for comparison and they[...]

Why is Baseline Modeling essential for efficient marketing optimization?

04. 04. 2019
Post completely revised and updated on June 24, 2021 Which sales would have happened without any marketing efforts? How can fluctuations in sales figures be explained? To what extent does competition[...]

3 Reasons why you can't do without Marketing Attribution as a Retailer

02. 04. 2019
Post completely revised and updated on July 09, 2021 The retail sector is in a state of radical change. One could also say that since the Corona pandemic, no stone has been left unturned. [...]

How the digital era changed consumer behavior

27. 03. 2019
July 16, 2021, I Post entirely revised and updated. Digitization is fundamentally changing consumer behavior Over the last few years, customer journeys have changed significantly: Consumers buy on[...]

The Top Reasons Marketers Should Combine Marketing Mix Modeling and Attribution

19. 03. 2019
Advertisers have a variety of possibilities to reach their potential customers. But with all these options, the question is which measures are really effective and achieve the desired results. In[...]
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