Exactag Blog


14.05.2019 Interview: What are the trending topics around Marketing Attribution?

Jörn Grunert is a MarTech enthusiast and expert in data-driven marketing attribution. For 6 years, he has been Managing Director at Exactag and is responsible for the strategic orientation of the company. With over 20 years of experience as a leader in digital AdTech and MarTech start-ups, he sets the course for innovative technologies.
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07.05.2019 4 tips how marketers can keep pace with growing technological innovations

The level of innovation in the technology sector is constantly rising and presents a lot of new challenges to many companies. It is becoming increasingly difficult for marketing managers to keep up with the latest trends and developments in technology. The growing number of AdTech and MarTech solutions poses growing challenges to marketers in terms of budget, staff, training and time.
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This is how travel brands benefit from marketing attribution

16. 04. 2019
Bookings via traditional travel agencies are declining nowadays. More and more consumers book their holidays online. The internet offers travelers far more opportunities for comparison and they[...]

Why is Baseline Modeling essential for efficient marketing optimization?

04. 04. 2019
Which sales would have happened without any marketing efforts? To what extent does our competition influence our revenue? How can we explain fluctuations in product sales?

3 Reasons why you can't do without Marketing Attribution as a Retailer

02. 04. 2019
The retail sector is undergoing a lot of changes. This is not only due to the growing competition and increasing advertising spend, but also to new channels, technologies and media. Digitalization[...]

How the digital era changed consumer behavior

27. 03. 2019
The digital age has changed consumer behavior permanently. Your online shop is no longer the only and most important sales channel. Today’s reality is much more complex. Customers purchase on mobile[...]

The Top Reasons Marketers Should Combine Marketing Mix Modeling and Attribution

19. 03. 2019
Advertisers have a variety of possibilities to reach their potential customers. But with all these options, the question is which measures are really effective and achieve the desired results. In[...]

How to win big with data-driven attribution: Automated optimization of programmatic marketing

13. 03. 2019
Marketing automation is one of the trend topics in digital marketing. The field of automation is booming, both for smart bidding for search or programmatic Display advertising. In Germany alone,[...]

This is why automation is essential in online marketing

20. 02. 2019
Consumers are exposed to enormous sources of information due to the increasing number of channels, devices and technologies. This has drastically changed the way advertisers reach their target[...]

How to align your company objectives with relevant key metrics

15. 02. 2019
One of the biggest challenges that marketers are facing today is measuring the success and profitability of their campaigns. In an increasingly data-driven industry, marketing strategies must prove[...]
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