Exactag Blog

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14.05.2019 Interview: What are the trending topics around Marketing Attribution?

Jörn Grunert is a MarTech enthusiast and expert in data-driven marketing attribution. For 6 years, he has been Managing Director at Exactag and is responsible for the strategic orientation of the company. With over 20 years of experience as a leader in digital AdTech and MarTech start-ups, he sets the course for innovative technologies.
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07.05.2019 4 tips how marketers can keep pace with growing technological innovations

The level of innovation in the technology sector is constantly rising and presents a lot of new challenges to many companies. It is becoming increasingly difficult for marketing managers to keep up with the latest trends and developments in technology. The growing number of AdTech and MarTech solutions poses growing challenges to marketers in terms of budget, staff, training and time.
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Attribution Academy - eLearning platform for Marketing Attribution

AttributionAcademy
01. 10. 2018

One of the biggest challenges in marketing is to evaluate marketing channels properly and distribute advertising budgets accordingly. This is where our tool comes in. The technology maps all touchpoints of a user with the advertiser's brand along a holistic customer journey, and therefore providing transparency about the customer's purchase decision. Each individual contact is evaluated according to its value contribution and efficiency.

In addition to digital channels, we also take into account external factors and advertising measures from classic channels. All data sets flow together in a comprehensive platform. This ensures a holistic view of customer behavior across all devices and channels.

 

BECOME AN EXACTAG EXPERT IN ONLY 4 WEEKS

To enable Exactag customers to fully exploit the potential of our technology, we have developed the Attribution Academy. In our eLearning platform, marketers are trained in the use of the Exactag tool and learn everything they need to know about marketing attribution.

 

WHY DID WE DEVELOP THE ATTRIBUTION ACADEMY?

  • To enable clients and partner agencies to make the most of our tool right from the start
  • So that customers can refresh their knowledge about our tool and marketing attribution and keep themselves up to date when needed.
  • So that new employees who are dealing with Exactag for the first time can quickly familiarize themselves with the tool.

 

WHAT'S THE PROCEDURE?

The Attribution Academy includes a 4-week certification program. Participation is completely non-binding and free of charge for Exactag customers. In online courses, which consist mainly of short video tutorials, all features and functionalities of the Exactag platform are explained in detail. Each participant receives a certificate for successfully completing the exam at the end of the course - and the assurance that they have fully understood the Exactag platform.

The content of the courses is tailored to the needs of our customers and is exclusively available for them. Courses cover topics such as: Customer Journey Analysis, Data-driven vs. Rule-based Attribution, Cross-Device Tracking, Offline and many more.

 

Would you like to learn more about marketing attribution and the efficient use of advertising budgets? Download our free whitepaper or contact us today.

Whitepaper Download

 

Interview: What are the trending topics around Marketing Attribution?

14. 05. 2019
Jörn Grunert is a MarTech enthusiast and expert in data-driven marketing attribution. For 6 years, he has been Managing Director at Exactag and is responsible for the strategic orientation of the[...]

4 tips how marketers can keep pace with growing technological innovations

07. 05. 2019
The level of innovation in the technology sector is constantly rising and presents a lot of new challenges to many companies. It is becoming increasingly difficult for marketing managers to keep up[...]

This is how travel brands benefit from marketing attribution

16. 04. 2019
Bookings via traditional travel agencies are declining nowadays. More and more consumers book their holidays online. The internet offers travelers far more opportunities for comparison and they[...]