Exactag Blog

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06.12.2018 Why this year’s Black Friday was a huge success for marketers

For many consumers, Black Friday is probably the most exciting shopping day of the year. Numerous stores and online shops lure their customers with bargains and special offers and with that celebrate the start of the Christmas season. Although Black Friday has its origins in the USA, it is also popular in many European countries today.
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27.11.2018 5 Helpful Tips for Making Budget Decisions

The number of options to reach consumers through platforms, channels and devices has rocketed in recent years. Nowadays, consumers are online anytime and anywhere. They seamlessly switch between different channels and devices. The chances of reaching potential customers have increased immensely, but the available marketing and advertising budgets haven’t.
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Attribution Academy - eLearning platform for Marketing Attribution

AttributionAcademy
01. 10. 2018

One of the biggest challenges in marketing is to evaluate marketing channels properly and distribute advertising budgets accordingly. This is where our tool comes in. The technology maps all touchpoints of a user with the advertiser's brand along a holistic customer journey, and therefore providing transparency about the customer's purchase decision. Each individual contact is evaluated according to its value contribution and efficiency.

In addition to digital channels, we also take into account external factors and advertising measures from classic channels. All data sets flow together in a comprehensive platform. This ensures a holistic view of customer behavior across all devices and channels.

 

BECOME AN EXACTAG EXPERT IN ONLY 4 WEEKS

To enable Exactag customers to fully exploit the potential of our technology, we have developed the Attribution Academy. In our eLearning platform, marketers are trained in the use of the Exactag tool and learn everything they need to know about marketing attribution.

 

WHY DID WE DEVELOP THE ATTRIBUTION ACADEMY?

  • To enable clients and partner agencies to make the most of our tool right from the start
  • So that customers can refresh their knowledge about our tool and marketing attribution and keep themselves up to date when needed.
  • So that new employees who are dealing with Exactag for the first time can quickly familiarize themselves with the tool.

 

WHAT'S THE PROCEDURE?

The Attribution Academy includes a 4-week certification program. Participation is completely non-binding and free of charge for Exactag customers. In online courses, which consist mainly of short video tutorials, all features and functionalities of the Exactag platform are explained in detail. Each participant receives a certificate for successfully completing the exam at the end of the course - and the assurance that they have fully understood the Exactag platform.

The content of the courses is tailored to the needs of our customers and is exclusively available for them. Courses cover topics such as: Customer Journey Analysis, Data-driven vs. Rule-based Attribution, Cross-Device Tracking, Offline and many more.

 

Would you like to learn more about marketing attribution and the efficient use of advertising budgets? Download our free whitepaper or contact us today.

Whitepaper Download

 

Why this year’s Black Friday was a huge success for marketers

06. 12. 2018
For many consumers, Black Friday is probably the most exciting shopping day of the year. Numerous stores and online shops lure their customers with bargains and special offers and with that celebrate[...]

5 Helpful Tips for Making Budget Decisions

27. 11. 2018
The number of options to reach consumers through platforms, channels and devices has rocketed in recent years. Nowadays, consumers are online anytime and anywhere. They seamlessly switch between[...]

8 Best Practice Tips for the successful implementation of dynamic Marketing Attribution

08. 11. 2018
Digitalization has created numerous opportunities to reach consumers with relevant content through a variety of channels and platforms. The customer journey is becoming increasingly complex and[...]