Exactag Blog

How to analyse and evaluate your marketing performance exactly.

20.08.2021 What advertisers need to consider when analyzing marketing performance

Nine valuable tips that companies should consider when evaluating and optimizing their marketing performance.
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The future of marketing attribution: measure all - attribute fair - be holistic - drive application - do it now!

01.07.2021 The five pillars of holistic marketing measurement

What you always wanted to know about attribution..
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The Top Reasons Marketers Should Combine Marketing Mix Modeling and Attribution

19. 03. 2019
Advertisers have a variety of possibilities to reach their potential customers. But with all these options, the question is which measures are really effective and achieve the desired results. In[...]

How to win big with data-driven attribution: Automated optimization of programmatic marketing

13. 03. 2019
Marketing automation is one of the trend topics in digital marketing. The field of automation is booming, both for smart bidding for search or programmatic Display advertising. In Germany alone,[...]

This is why automation is essential in online marketing

20. 02. 2019
Consumers are exposed to enormous sources of information due to the increasing number of channels, devices and technologies. This has drastically changed the way advertisers reach their target[...]

How to align your company objectives with relevant key metrics

15. 02. 2019
One of the biggest challenges that marketers are facing today is measuring the success and profitability of their campaigns. In an increasingly data-driven industry, marketing strategies must prove[...]

3 Tips for an effective Multi-Channel Marketing Strategy

13. 02. 2019
Multi-channel marketing means being connected to the customer anytime and anywhere, wherever he or she is. And this is increasingly online. Today, 4 billion people use the Internet. That's 55% of the[...]

More efficiency in marketing: 3 use cases for dynamic attribution

08. 02. 2019
Nowadays, digital marketing can be found in just about every advertising company. While about 10-15 years ago it was still unimaginable to do online banking, spontaneously book a flight using a[...]

4 Best Practice Tips for optimizing your Advertising Effectiveness

31. 01. 2019
Today's marketing landscape is more complex than ever, consumers are more demanding and to increase marketing effectiveness is a growing challenge for many advertisers.

The 5 biggest Trends in Marketing We'll See This Year

24. 01. 2019
The new year has arrived and brings with it both new challenges and opportunities for marketing specialists. After the major changes that GDPR brought last year, the question is: Which topics will[...]

4 Compelling Reasons why you should invest time in Benchmarking

17. 01. 2019
In today's digital marketing world, marketers tend to find themselves overwhelmed with a number of important metrics that need to be monitored and optimized.  In addition to planning marketing[...]

This is how Marketers fill Gaps with Multi-Touch Attribution

10. 01. 2019
Multi-Touch Attribution enables advertisers to holistically understand their customers' behavior and optimize campaigns and advertising budgets across channels. But while this approach brings[...]
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