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How to win big with data-driven attribution: Automated optimization of programmatic marketing
13.
03.
2019
Marketing automation is one of the trend topics in digital marketing. The field of automation is booming, both for smart bidding for search or programmatic Display advertising. In Germany alone,[...]
This is why automation is essential in online marketing
20.
02.
2019
Consumers are exposed to enormous sources of information due to the increasing number of channels, devices and technologies. This has drastically changed the way advertisers reach their target[...]
How to align your company objectives with relevant key metrics
15.
02.
2019
One of the biggest challenges that marketers are facing today is measuring the success and profitability of their campaigns. In an increasingly data-driven industry, marketing strategies must prove[...]
3 Tips for an effective Multi-Channel Marketing Strategy
13.
02.
2019
Multi-channel marketing means being connected to the customer anytime and anywhere, wherever he or she is. And this is increasingly online. Today, 4 billion people use the Internet. That's 55% of the[...]
More efficiency in marketing: 3 use cases for dynamic attribution
08.
02.
2019
Nowadays, digital marketing can be found in just about every advertising company. While about 10-15 years ago it was still unimaginable to do online banking, spontaneously book a flight using a[...]
4 Best Practice Tips for optimizing your Advertising Effectiveness
31.
01.
2019
Today's marketing landscape is more complex than ever, consumers are more demanding and to increase marketing effectiveness is a growing challenge for many advertisers.
The 5 biggest Trends in Marketing We'll See This Year
24.
01.
2019
The new year has arrived and brings with it both new challenges and opportunities for marketing specialists. After the major changes that GDPR brought last year, the question is: Which topics will[...]
4 Compelling Reasons why you should invest time in Benchmarking
17.
01.
2019
In today's digital marketing world, marketers tend to find themselves overwhelmed with a number of important metrics that need to be monitored and optimized. In addition to planning marketing[...]
This is how Marketers fill Gaps with Multi-Touch Attribution
10.
01.
2019
Multi-Touch Attribution enables advertisers to holistically understand their customers' behavior and optimize campaigns and advertising budgets across channels. But while this approach brings[...]
A Look Into the Future: What Will Marketing Attribution Be Like One Year from Now?
03.
01.
2019
Today's attribution models enable advertisers to reflect on their clients’ customer journeys and to analyze and understand customer behavior in digital channels on a detailed level. Attribution helps[...]
