Exactag Blog


16.04.2019 This is how travel brands benefit from marketing attribution

Bookings via traditional travel agencies are declining nowadays. More and more consumers book their holidays online. The internet offers travelers far more opportunities for comparison and they usually aim for the cheapest offer. The vast variety of possibilities change consumers’ expectations and with that the requirements of the industry.
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04.04.2019 Why is Baseline Modeling essential for efficient marketing optimization?

Which sales would have happened without any marketing efforts? To what extent does our competition influence our revenue? How can we explain fluctuations in product sales?
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4 Best Practice Tips for optimizing your Advertising Effectiveness

31. 01. 2019
Today's marketing landscape is more complex than ever, consumers are more demanding and to increase marketing effectiveness is a growing challenge for many advertisers.

The 5 biggest Trends in Marketing We'll See This Year

24. 01. 2019
The new year has arrived and brings with it both new challenges and opportunities for marketing specialists. After the major changes that GDPR brought last year, the question is: Which topics will[...]

4 Compelling Reasons why you should invest time in Benchmarking

17. 01. 2019
In today's digital marketing world, marketers tend to find themselves overwhelmed with a number of important metrics that need to be monitored and optimized.  In addition to planning marketing[...]

This is how Marketers fill Gaps with Multi-Touch Attribution

10. 01. 2019
Multi-Touch Attribution enables advertisers to holistically understand their customers' behavior and optimize campaigns and advertising budgets across channels. But while this approach brings[...]

A Look Into the Future: What Will Marketing Attribution Be Like One Year from Now?

03. 01. 2019
Today's attribution models enable advertisers to reflect on their clients’ customer journeys and to analyze and understand customer behavior in digital channels on a detailed level. Attribution helps[...]

The State of Marketing Attribution

18. 12. 2018
More and more advertisers recognize the potential and necessity of marketing attribution. But despite the fact that marketers give high priority to attribution, there are still many gaps and[...]

The biggest challenges for CMOs and how to overcome them

12. 12. 2018
Expectations of Chief Marketing Officers (CMOs) are changing and growing steadily. New digital platforms, Artificial Intelligence, technological and social trends, but also increasingly demanding[...]

Why this year’s Black Friday was a huge success for marketers

06. 12. 2018
For many consumers, Black Friday is probably the most exciting shopping day of the year. Numerous stores and online shops lure their customers with bargains and special offers and with that celebrate[...]

5 Helpful Tips for Making Budget Decisions

27. 11. 2018
The number of options to reach consumers through platforms, channels and devices has rocketed in recent years. Nowadays, consumers are online anytime and anywhere. They seamlessly switch between[...]

8 Best Practice Tips for the successful implementation of dynamic Marketing Attribution

08. 11. 2018
Digitalization has created numerous opportunities to reach consumers with relevant content through a variety of channels and platforms. The customer journey is becoming increasingly complex and[...]
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