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The State of Marketing Attribution
18.
12.
2018
More and more advertisers recognize the potential and necessity of marketing attribution. But despite the fact that marketers give high priority to attribution, there are still many gaps and[...]
The biggest challenges for CMOs and how to overcome them
12.
12.
2018
Expectations of Chief Marketing Officers (CMOs) are changing and growing steadily. New digital platforms, Artificial Intelligence, technological and social trends, but also increasingly demanding[...]
Why this year’s Black Friday was a huge success for marketers
06.
12.
2018
For many consumers, Black Friday is probably the most exciting shopping day of the year. Numerous stores and online shops lure their customers with bargains and special offers and with that celebrate[...]
5 Helpful Tips for Making Budget Decisions
27.
11.
2018
The number of options to reach consumers through platforms, channels and devices has rocketed in recent years. Nowadays, consumers are online anytime and anywhere. They seamlessly switch between[...]
8 Best Practice Tips for the successful implementation of dynamic Marketing Attribution
08.
11.
2018
Digitalization has created numerous opportunities to reach consumers with relevant content through a variety of channels and platforms. The customer journey is becoming increasingly complex and[...]
7 Problems in Marketing and how Attribution solves them
25.
10.
2018
In recent years, marketing has changed. The demands on advertisers are high, since customers expect a seamless brand experiences with personalized messages and innovative content. At the same time,[...]
Using Marketing Attribution to understand the Customer Journey
16.
10.
2018
The customer journey is becoming increasingly complex. Consumers are exposed to numerous marketing measures and switch seamlessly between different channels and devices to get in touch with brands.[...]
Attribution Academy - eLearning platform for Marketing Attribution
01.
10.
2018
One of the biggest challenges in marketing is to evaluate marketing channels properly and distribute advertising budgets accordingly. This is where our tool comes in. The technology maps all[...]
Dmexco Recap 2018
19.
09.
2018
The annual dmexco fair took place in Cologne on 12th and 13th September. Our team visited the biggest digital marketing fair of Europe again this year and experienced interesting conversations[...]
4 key facts about Cross Device Graphs
13.
09.
2018
Due to the increasing use of mobile devices and therefore further complex customer journeys, more and more advertisers are using cross-device tracking to ensure that their digital marketing efforts[...]
