Exactag Blog

How to analyse and evaluate your marketing performance exactly.

20.08.2021 What advertisers need to consider when analyzing marketing performance

Nine valuable tips that companies should consider when evaluating and optimizing their marketing performance.
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The future of marketing attribution: measure all - attribute fair - be holistic - drive application - do it now!

01.07.2021 The five pillars of holistic marketing measurement

What you always wanted to know about attribution..
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A Look Into the Future: What Will Marketing Attribution Be Like One Year from Now?

03. 01. 2019
Today's attribution models enable advertisers to reflect on their clients’ customer journeys and to analyze and understand customer behavior in digital channels on a detailed level. Attribution helps[...]

The State of Marketing Attribution

18. 12. 2018
More and more advertisers recognize the potential and necessity of marketing attribution. But despite the fact that marketers give high priority to attribution, there are still many gaps and[...]

The biggest challenges for CMOs and how to overcome them

12. 12. 2018
Expectations of Chief Marketing Officers (CMOs) are changing and growing steadily. New digital platforms, Artificial Intelligence, technological and social trends, but also increasingly demanding[...]

Why this year’s Black Friday was a huge success for marketers

06. 12. 2018
For many consumers, Black Friday is probably the most exciting shopping day of the year. Numerous stores and online shops lure their customers with bargains and special offers and with that celebrate[...]

5 Helpful Tips for Making Budget Decisions

27. 11. 2018
The number of options to reach consumers through platforms, channels and devices has rocketed in recent years. Nowadays, consumers are online anytime and anywhere. They seamlessly switch between[...]

8 Best Practice Tips for the successful implementation of dynamic Marketing Attribution

08. 11. 2018
Digitalization has created numerous opportunities to reach consumers with relevant content through a variety of channels and platforms. The customer journey is becoming increasingly complex and[...]

7 Problems in Marketing and how Attribution solves them

25. 10. 2018
In recent years, marketing has changed. The demands on advertisers are high, since customers expect a seamless brand experiences with personalized messages and innovative content. At the same time,[...]

Using Marketing Attribution to understand the Customer Journey

16. 10. 2018
The customer journey is becoming increasingly complex. Consumers are exposed to numerous marketing measures and switch seamlessly between different channels and devices to get in touch with brands.[...]

Attribution Academy - eLearning platform for Marketing Attribution

01. 10. 2018
One of the biggest challenges in marketing is to evaluate marketing channels properly and distribute advertising budgets accordingly. This is where our tool comes in. The technology maps all[...]

Dmexco Recap 2018

19. 09. 2018
The annual dmexco fair took place in Cologne on 12th and 13th September. Our team visited the biggest digital marketing fair of Europe again this year and experienced interesting conversations[...]
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