Exactag Blog

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14.05.2019 Interview: What are the trending topics around Marketing Attribution?

Jörn Grunert is a MarTech enthusiast and expert in data-driven marketing attribution. For 6 years, he has been Managing Director at Exactag and is responsible for the strategic orientation of the company. With over 20 years of experience as a leader in digital AdTech and MarTech start-ups, he sets the course for innovative technologies.
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07.05.2019 4 tips how marketers can keep pace with growing technological innovations

The level of innovation in the technology sector is constantly rising and presents a lot of new challenges to many companies. It is becoming increasingly difficult for marketing managers to keep up with the latest trends and developments in technology. The growing number of AdTech and MarTech solutions poses growing challenges to marketers in terms of budget, staff, training and time.
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5 Helpful Tips for Making Budget Decisions

27. 11. 2018
The number of options to reach consumers through platforms, channels and devices has rocketed in recent years. Nowadays, consumers are online anytime and anywhere. They seamlessly switch between[...]

8 Best Practice Tips for the successful implementation of dynamic Marketing Attribution

08. 11. 2018
Digitalization has created numerous opportunities to reach consumers with relevant content through a variety of channels and platforms. The customer journey is becoming increasingly complex and[...]

7 Problems in Marketing and how Attribution solves them

25. 10. 2018
In recent years, marketing has changed. The demands on advertisers are high, since customers expect a seamless brand experiences with personalized messages and innovative content. At the same time,[...]

Using Marketing Attribution to understand the Customer Journey

16. 10. 2018
The customer journey is becoming increasingly complex. Consumers are exposed to numerous marketing measures and switch seamlessly between different channels and devices to get in touch with brands.[...]

Attribution Academy - eLearning platform for Marketing Attribution

01. 10. 2018
One of the biggest challenges in marketing is to evaluate marketing channels properly and distribute advertising budgets accordingly. This is where our tool comes in. The technology maps all[...]

Dmexco Recap 2018

19. 09. 2018
The annual dmexco fair took place in Cologne on 12th and 13th September. Our team visited the biggest digital marketing fair of Europe again this year and experienced interesting conversations[...]

4 key facts about Cross Device Graphs

13. 09. 2018
Due to the increasing use of mobile devices and therefore further complex customer journeys, more and more advertisers are using cross-device tracking to ensure that their digital marketing efforts[...]

10 key questions you should be asking MarTech vendors

15. 08. 2018
For most advertisers, MarTech has become an integral part of their business. High demands on marketers request that they understand customer behavior entirely and build targeted and personalized ads[...]

4 steps to tidying up the KPI chaos

12. 07. 2018
Nowadays, almost anything can be measured in marketing. Every like, follower or page view is captured. But are these measurements really important and will they bring advertisers closer to their[...]

This is how advertisers bridge the gap between online and offline data

20. 06. 2018
Consumers take it for granted to shop both online and offline. However, this switch creates gaps between channels, which makes it difficult for marketers to understand the buying behavior of their[...]
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