Exactag Blog

AttributionStudy_Travel

16.04.2019 This is how travel brands benefit from marketing attribution

Bookings via traditional travel agencies are declining nowadays. More and more consumers book their holidays online. The internet offers travelers far more opportunities for comparison and they usually aim for the cheapest offer. The vast variety of possibilities change consumers’ expectations and with that the requirements of the industry.
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Baseline

04.04.2019 Why is Baseline Modeling essential for efficient marketing optimization?

Which sales would have happened without any marketing efforts? To what extent does our competition influence our revenue? How can we explain fluctuations in product sales?
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7 Problems in Marketing and how Attribution solves them

25. 10. 2018
In recent years, marketing has changed. The demands on advertisers are high, since customers expect a seamless brand experiences with personalized messages and innovative content. At the same time,[...]

Using Marketing Attribution to understand the Customer Journey

16. 10. 2018
The customer journey is becoming increasingly complex. Consumers are exposed to numerous marketing measures and switch seamlessly between different channels and devices to get in touch with brands.[...]

Attribution Academy - eLearning platform for Marketing Attribution

01. 10. 2018
One of the biggest challenges in marketing is to evaluate marketing channels properly and distribute advertising budgets accordingly. This is where our tool comes in. The technology maps all[...]

Dmexco Recap 2018

19. 09. 2018
The annual dmexco fair took place in Cologne on 12th and 13th September. Our team visited the biggest digital marketing fair of Europe again this year and experienced interesting conversations[...]

4 key facts about Cross Device Graphs

13. 09. 2018
Due to the increasing use of mobile devices and therefore further complex customer journeys, more and more advertisers are using cross-device tracking to ensure that their digital marketing efforts[...]

10 key questions you should be asking MarTech vendors

15. 08. 2018
For most advertisers, MarTech has become an integral part of their business. High demands on marketers request that they understand customer behavior entirely and build targeted and personalized ads[...]

4 steps to tidying up the KPI chaos

12. 07. 2018
Nowadays, almost anything can be measured in marketing. Every like, follower or page view is captured. But are these measurements really important and will they bring advertisers closer to their[...]

This is how advertisers bridge the gap between online and offline data

20. 06. 2018
Consumers take it for granted to shop both online and offline. However, this switch creates gaps between channels, which makes it difficult for marketers to understand the buying behavior of their[...]

How advertisers bring AdTech and MarTech together

30. 05. 2018
AdTech and MarTech will merge in the future. However, solutions that combine the data and advantages of both, are still more of an exception than a rule. Despite the fact that customers should have a[...]

Data security in cross-device tracking

03. 05. 2018
More and more online marketers are using cross-device tracking for their advertising purposes. This trend has become evident already over the past few years. However, collecting user information[...]
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