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This is how advertisers bridge the gap between online and offline data
20.
06.
2018
Consumers take it for granted to shop both online and offline. However, this switch creates gaps between channels, which makes it difficult for marketers to understand the buying behavior of their[...]
How advertisers bring AdTech and MarTech together
30.
05.
2018
AdTech and MarTech will merge in the future. However, solutions that combine the data and advantages of both, are still more of an exception than a rule. Despite the fact that customers should have a[...]
Data security in cross-device tracking
03.
05.
2018
More and more online marketers are using cross-device tracking for their advertising purposes. This trend has become evident already over the past few years. However, collecting user information[...]
How important are real-time analyses?
19.
04.
2018
Are real-time analyses and real-time attribution even necessary – especially when channels take different lengths of time to influence customer behavior? Many marketers are asking themselves this[...]
This is why today's advertisers rely on cross-device attribution
05.
04.
2018
Nowadays, media content is consumed via desktops, laptops, tablets, smartphones or even smart TVs. A single user often uses multiple devices and switches seamlessly between them. This device[...]
4 Facts you should know about Walled Gardens
28.
03.
2018
Any marketer has stumbled across the term "Walled Gardens". It describes the way large online platforms keep their data to themselves. In particular, the social network giants Facebook and Google are[...]
4 trends that drive Marketing Analytics in 2018
20.
03.
2018
In our data-driven era, the need for high-quality marketing analytics is greater than ever before. Advertisers have access to increasingly more data sources, which can generate valuable insights[...]
Sociodemographic data leading to new customer insights in Marketing Attribution
14.
03.
2018
With every online marketing touchpoint or visit to a website, consumers leave their digital fingerprints and tell us about their interests, dislikes, intentions etc. In theory, the Internet offers[...]
Personalization - Refining the Customer Experience with Machine Learning
08.
03.
2018
In today's digital saturated world, brand blindness is the norm and consumers are exposed to more advertising and offers than they can process. The consumer therefore expects relevant content.[...]
Ad Filter in Chrome - What does Google's new restriction imply?
21.
02.
2018
On February 15, 2018, Google launched its own ad blocker for their Chrome browser, which blocks “annoying“ or “intrusive“ advertising by default. Since, ads from publishers that have repeatedly[...]
