Exactag Blog

AttributionStudy_Travel

16.04.2019 This is how travel brands benefit from marketing attribution

Bookings via traditional travel agencies are declining nowadays. More and more consumers book their holidays online. The internet offers travelers far more opportunities for comparison and they usually aim for the cheapest offer. The vast variety of possibilities change consumers’ expectations and with that the requirements of the industry.
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Baseline

04.04.2019 Why is Baseline Modeling essential for efficient marketing optimization?

Which sales would have happened without any marketing efforts? To what extent does our competition influence our revenue? How can we explain fluctuations in product sales?
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Limitations of Artificial Intelligence in Marketing

24. 01. 2018
In marketing, Artificial Intelligence can play out its strengths where human capabilities reach their limits.

What Is Machine Learning And How Does It Work?

10. 01. 2018
Machine Learning is something we come across every day, whether it’s the referral services by Amazon or Netflix, face recognition by Facebook or email applications to identify spam or advertising.

Five Major Marketing Trends in 2018

27. 12. 2017
Marketers need a precise and holistic perspective on consumers across different channels, devices and touchpoints. Instead of channel performance, the holistic picture of the entire customer journey[...]

How do CMOs Prepare for the Impact of AI?

21. 12. 2017
Current studies of the McKinsey Global Institute and the MIT/Boston Consulting Group show that only around 20% of companies have been implementing AI technologies effectively. The potential of AI is[...]

Gartner CMO Spend Survey 2017-2018 – Key Findings

14. 12. 2017
While earlier Gartner studies on CMO Spend talked about growing marketing budgets, this year’s study reports the opposite. Marketing managers are increasingly asked to defend their spending and show[...]

Black Friday 2017

06. 12. 2017
For many years the Black Friday, i.e. the Friday after Thanksgiving, has been heralding the Christmas shopping season in the US. Department stores often open at midnight to draw in customers with[...]

Data-Driven Marketing: How Does Programmatic Advertising Work?

29. 11. 2017
Programmatic Advertising (PA) describes the use of technologies to buy and sell advertising inventory with the help of automated and data-driven processes. PA is a software-based method to[...]

Best-of: the most important terms in online marketing

15. 11. 2017
Marketing attribution is a complex discipline. Today, Advertisers need to know a variety of expressions and technical terms, in order to achieve the greatest benefit. In this article we have[...]

The Success of Retargeting Campaigns – And Why Branding Is So Important

08. 11. 2017
A marketing campaign should tell a story which usually begins with the brand itself: If potential customers have never heard of a brand, it is hard to convince them to buy one of its products or[...]

Most Important Steps for Successful Customer Journey Tracking

26. 10. 2017
Consumers generally do not choose to make a purchase immediately after first learning about a product or brand. Instead, they have many different contact points with different marketing channels of[...]
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