Exactag Blog

The future of marketing attribution: measure all - attribute fair - be holistic - drive application - do it now!

01.07.2021 The five pillars of holistic marketing measurement

What you always wanted to know about attribution..
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World Environment Day

27.05.2021 Planting trees for more climate protection!

Why Exactag, as an attribution service provider, is involved in the World Environment Day campaign.
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Personalization - Refining the Customer Experience with Machine Learning

08. 03. 2018
In today's digital saturated world, brand blindness is the norm and consumers are exposed to more advertising and offers than they can process. The consumer therefore expects relevant content.[...]

Ad Filter in Chrome - What does Google's new restriction imply?

21. 02. 2018
On February 15, 2018, Google launched its own ad blocker for their Chrome browser, which blocks “annoying“ or “intrusive“ advertising by default. Since, ads from publishers that have repeatedly[...]

General Data Protection Regulation (GDPR) – FAQ

14. 02. 2018
The General Data Protection regulation of the EU – GDPR – comes into force on 25th May 2018. A deadline that is rapidly approaching.

Data in the new year: 5 Measures For A Successful Year 2018

07. 02. 2018
Big Data and Business Analytics is forecasting revenue of just over $150 billion in 2018, a figure that demonstrates the industry's immense importance, and it is clear that organizations must now[...]

Attribution Methods: Time of Conversion vs. Time of Touchpoint

31. 01. 2018
Marketing attribution is a complex issue: Attribution allows marketers to prove how successful their campaigns are and how they can also better classify and manage future advertising measures and[...]

Limitations of Artificial Intelligence in Marketing

24. 01. 2018
In marketing, Artificial Intelligence can play out its strengths where human capabilities reach their limits.

What Is Machine Learning And How Does It Work?

10. 01. 2018
Machine Learning is something we come across every day, whether it’s the referral services by Amazon or Netflix, face recognition by Facebook or email applications to identify spam or advertising.

Five Major Marketing Trends in 2018

27. 12. 2017
Marketers need a precise and holistic perspective on consumers across different channels, devices and touchpoints. Instead of channel performance, the holistic picture of the entire customer journey[...]

How do CMOs Prepare for the Impact of AI?

21. 12. 2017
Current studies of the McKinsey Global Institute and the MIT/Boston Consulting Group show that only around 20% of companies have been implementing AI technologies effectively. The potential of AI is[...]

Gartner CMO Spend Survey 2017-2018 – Key Findings

14. 12. 2017
While earlier Gartner studies on CMO Spend talked about growing marketing budgets, this year’s study reports the opposite. Marketing managers are increasingly asked to defend their spending and show[...]
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