Exactag Blog

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14.05.2019 Interview: What are the trending topics around Marketing Attribution?

Jörn Grunert is a MarTech enthusiast and expert in data-driven marketing attribution. For 6 years, he has been Managing Director at Exactag and is responsible for the strategic orientation of the company. With over 20 years of experience as a leader in digital AdTech and MarTech start-ups, he sets the course for innovative technologies.
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Technology_innovation

07.05.2019 4 tips how marketers can keep pace with growing technological innovations

The level of innovation in the technology sector is constantly rising and presents a lot of new challenges to many companies. It is becoming increasingly difficult for marketing managers to keep up with the latest trends and developments in technology. The growing number of AdTech and MarTech solutions poses growing challenges to marketers in terms of budget, staff, training and time.
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Data in the new year: 5 Measures For A Successful Year 2018

07. 02. 2018
Big Data and Business Analytics is forecasting revenue of just over $150 billion in 2018, a figure that demonstrates the industry's immense importance, and it is clear that organizations must now[...]

Attribution Methods: Time of Conversion vs. Time of Touchpoint

31. 01. 2018
Marketing attribution is a complex issue: Attribution allows marketers to prove how successful their campaigns are and how they can also better classify and manage future advertising measures and[...]

Limitations of Artificial Intelligence in Marketing

24. 01. 2018
In marketing, Artificial Intelligence can play out its strengths where human capabilities reach their limits.

What Is Machine Learning And How Does It Work?

10. 01. 2018
Machine Learning is something we come across every day, whether it’s the referral services by Amazon or Netflix, face recognition by Facebook or email applications to identify spam or advertising.

Five Major Marketing Trends in 2018

27. 12. 2017
Marketers need a precise and holistic perspective on consumers across different channels, devices and touchpoints. Instead of channel performance, the holistic picture of the entire customer journey[...]

How do CMOs Prepare for the Impact of AI?

21. 12. 2017
Current studies of the McKinsey Global Institute and the MIT/Boston Consulting Group show that only around 20% of companies have been implementing AI technologies effectively. The potential of AI is[...]

Gartner CMO Spend Survey 2017-2018 – Key Findings

14. 12. 2017
While earlier Gartner studies on CMO Spend talked about growing marketing budgets, this year’s study reports the opposite. Marketing managers are increasingly asked to defend their spending and show[...]

Black Friday 2017

06. 12. 2017
For many years the Black Friday, i.e. the Friday after Thanksgiving, has been heralding the Christmas shopping season in the US. Department stores often open at midnight to draw in customers with[...]

Data-Driven Marketing: How Does Programmatic Advertising Work?

29. 11. 2017
Programmatic Advertising (PA) describes the use of technologies to buy and sell advertising inventory with the help of automated and data-driven processes. PA is a software-based method to[...]

Best-of: the most important terms in online marketing

15. 11. 2017
Marketing attribution is a complex discipline. Today, Advertisers need to know a variety of expressions and technical terms, in order to achieve the greatest benefit. In this article we have[...]
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