14. 03. 2018
With every online marketing touchpoint or visit to a website, consumers leave their digital fingerprints and tell us about their interests, dislikes, intentions etc. In theory, the Internet offers[...]
08. 03. 2018
In today's digital saturated world, brand blindness is the norm and consumers are exposed to more advertising and offers than they can process. The consumer therefore expects relevant content.[...]
21. 02. 2018
On February 15, 2018, Google launched its own ad blocker for their Chrome browser, which blocks “annoying“ or “intrusive“ advertising by default. Since, ads from publishers that have repeatedly[...]
14. 02. 2018
The General Data Protection regulation of the EU – GDPR – comes into force on 25th May 2018. A deadline that is rapidly approaching.
07. 02. 2018
Big Data and Business Analytics is forecasting revenue of just over $150 billion in 2018, a figure that demonstrates the industry's immense importance, and it is clear that organizations must now[...]
31. 01. 2018
Marketing attribution is a complex issue: Attribution allows marketers to prove how successful their campaigns are and how they can also better classify and manage future advertising measures and[...]
24. 01. 2018
In marketing, Artificial Intelligence can play out its strengths where human capabilities reach their limits.
10. 01. 2018
Machine Learning is something we come across every day, whether it’s the referral services by Amazon or Netflix, face recognition by Facebook or email applications to identify spam or advertising.
27. 12. 2017
Marketers need a precise and holistic perspective on consumers across different channels, devices and touchpoints. Instead of channel performance, the holistic picture of the entire customer journey[...]
21. 12. 2017
Current studies of the McKinsey Global Institute and the MIT/Boston Consulting Group show that only around 20% of companies have been implementing AI technologies effectively. The potential of AI is[...]