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Gartner CMO Spend Survey 2017-2018 – Key Findings
14.
12.
2017
While earlier Gartner studies on CMO Spend talked about growing marketing budgets, this year’s study reports the opposite. Marketing managers are increasingly asked to defend their spending and show[...]
Black Friday 2017
06.
12.
2017
For many years the Black Friday, i.e. the Friday after Thanksgiving, has been heralding the Christmas shopping season in the US. Department stores often open at midnight to draw in customers with[...]
Data-Driven Marketing: How Does Programmatic Advertising Work?
29.
11.
2017
Programmatic Advertising (PA) describes the use of technologies to buy and sell advertising inventory with the help of automated and data-driven processes. PA is a software-based method to[...]
Best-of: the most important terms in online marketing
15.
11.
2017
Marketing attribution is a complex discipline. Today, Advertisers need to know a variety of expressions and technical terms, in order to achieve the greatest benefit. In this article we have[...]
The Success of Retargeting Campaigns – And Why Branding Is So Important
08.
11.
2017
A marketing campaign should tell a story which usually begins with the brand itself: If potential customers have never heard of a brand, it is hard to convince them to buy one of its products or[...]
Most Important Steps for Successful Customer Journey Tracking
26.
10.
2017
Consumers generally do not choose to make a purchase immediately after first learning about a product or brand. Instead, they have many different contact points with different marketing channels of[...]
Artificial Intelligence In Marketing: 4 Areas That Were Greatly Influenced by AI
19.
10.
2017
In recent years, Artificial Intelligence has already paved the way for digital marketing. Today, an incredible amount of data has to be processed there. This is where Artificial Intelligence comes[...]
4 Data Points Any Marketer Needs for Successful Attribution
11.
10.
2017
Nowadays, advertisers use a number of different technologies that produce large amounts of data, which is necessary for successful marketing attribution and to generate insights for an effective use[...]
Dmexco Recap – These are the Digital Trends in 2017
22.
09.
2017
This year's dmexco - the largest digital marketing trade fair in Europe - took place on 13 and 14 September. The Exactag team visited the fair as well and gathered a lot of interesting insights.
Marketing Attribution Part 2 – Data-Driven Attribution
04.
09.
2017
So far, it was standard for many advertisers to allocate a conversion success solely to the last marketing touchpoint. A customer journey, however, usually starts long before the last click, since a[...]
