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Marketing Attribution Part 1 – A Short Overview For Marketers
28.
08.
2017
There are endless ways to reach potential customers online, and companies invest more and more money in digital channels. But there’s one thing that all advertisers worry about: How do they know[...]
Successfully Integrating Data Analysis Into Your Marketing Strategy
16.
08.
2017
Many studies have already proven that companies who base their decisions on figures and analyses are more successful. Systematic evaluations help them to better understand their customers and answer[...]
Conversions vs. Traffic – Why Conversions Matter More
02.
08.
2017
Advertisers that sell products or services online, have one obvious perpetual goal: to sell more and increase their revenue. Often, the first idea is to draw more visitors to the website. After all,[...]
Challenges in Digital Marketing
27.
07.
2017
Digitalization is progressing ever faster. Consumers have access to constantly new state-of-the-art technologies. This leads to new and growing customer expectations that companies need to fulfill in[...]
How Do Offline Media Influence Online Sales?
19.
07.
2017
The Internet is the easiest measurable advertising medium. But the click-throughs and digital touchpoints that are easy to capture, don’t tell the whole story. They do not provide insights into the[...]
Branding And Performance – A Winner Combination
30.
05.
2017
In many companies, marketing and distribution operate as two separate departments. And even marketing is often not viewed as a unit in itself: While some staff is responsible for branding, others[...]
Key Figures In Marketing Attribution
05.
05.
2017
Which conversions can be allocated to which marketing measures, channels or publishers? This is what marketing attribution deals with. But even this analyzing method doesn't work without the right[...]
How Are Digital Channels Influenced By TV?
22.
03.
2017
Cross Device is no longer just an issue for smart phones and mobile devices. Offline channels, too, such as traditional TV need to be considered for effective multi-channel marketing. It's the only[...]
This is Why Cross-Device Matching Is Vital for Effective Marketing
16.
03.
2017
Consumers tend to switch between several mobile devices. Depending on their mood and availability, they surf the internet on their smart phone, buy something on their tablet or perform product[...]
Why Marketing Mix Modeling And Attribution Alone Are Not Enough
02.
03.
2017
Digitalization has created a new world of advertising: The journey from a customer’s first contact with the brand to the purchase can be tracked in detail. Marketing attribution allows us to[...]
