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This is Why Cross-Device Matching Is Vital for Effective Marketing
16.
03.
2017
Consumers tend to switch between several mobile devices. Depending on their mood and availability, they surf the internet on their smart phone, buy something on their tablet or perform product[...]
Why Marketing Mix Modeling And Attribution Alone Are Not Enough
02.
03.
2017
Digitalization has created a new world of advertising: The journey from a customer’s first contact with the brand to the purchase can be tracked in detail. Marketing attribution allows us to[...]
