Exactag Blog

07.12.2020 Why CMO's need to digitise their Marketing Controlling now

Corona and the Limits of Marketing Controlling
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14.05.2019 Interview: What are the trending topics around Marketing Attribution?

Jörn Grunert is a MarTech enthusiast and expert in data-driven marketing attribution. For 6 years, he has been Managing Director at Exactag and is responsible for the strategic orientation of the company. With over 20 years of experience as a leader in digital AdTech and MarTech start-ups, he sets the course for innovative technologies.
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Challenges in Digital Marketing

27. 07. 2017
Digitalization is progressing ever faster. Consumers have access to constantly new state-of-the-art technologies. This leads to new and growing customer expectations that companies need to fulfill in[...]

How Do Offline Media Influence Online Sales?

19. 07. 2017
The Internet is the easiest measurable advertising medium. But the click-throughs and digital touchpoints that are easy to capture, don’t tell the whole story. They do not provide insights into the[...]

Branding And Performance – A Winner Combination

30. 05. 2017
In many companies, marketing and distribution operate as two separate departments. And even marketing is often not viewed as a unit in itself: While some staff is responsible for branding, others[...]

Key Figures In Marketing Attribution

05. 05. 2017
Which conversions can be allocated to which marketing measures, channels or publishers? This is what marketing attribution deals with. But even this analyzing method doesn't work without the right[...]

How Are Digital Channels Influenced By TV?

22. 03. 2017
Cross Device is no longer just an issue for smart phones and mobile devices. Offline channels, too, such as traditional TV need to be considered for effective multi-channel marketing. It's the only[...]

This is Why Cross-Device Matching Is Vital for Effective Marketing

16. 03. 2017
Consumers tend to switch between several mobile devices. Depending on their mood and availability, they surf the internet on their smart phone, buy something on their tablet or perform product[...]

Why Marketing Mix Modeling And Attribution Alone Are Not Enough

02. 03. 2017
Digitalization has created a new world of advertising: The journey from a customer’s first contact with the brand to the purchase can be tracked in detail. Marketing attribution allows us to[...]
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